We're Evolving: Introducing Our Revamped Logo
As we all know, identity is complex and ever-changing, and growth comes with transformation. Just as adoptees navigate their own journeys of self-discovery, The Ties Program continues to evolve, embracing change while staying true to our purpose.
A Modern Look with Meaning
We’re excited to unveil our refreshed logo—a modern take on our brand that reflects our evolution while honoring our past. This design is more than just a new look; it represents the connections, journeys, and global impact that define The Ties Program.
Breaking Down the Logo’s Elements
🔗 The Knot ("Ties") – A powerful symbol of connection, belonging, and relationships that form through adoptees' journeys. It represents the unbreakable ties between adoptees, their heritage, and the communities they build along the way.
🌎 The Globe – Representing the global reach of our program and the journeys that bring adoptees and their loved ones closer to their roots.
➡️ The Lines Running Through – A visual representation of the journey—both physical and emotional—that each adoptee takes in exploring their identity.
📆 "Est. 1994" – A reminder of our longstanding commitment to adoptees and their families for the past 31 years.
More Than Just a New Look
While our look is evolving, our commitment to adoptees and their loved ones remains as strong as ever. The Ties Program has always been about fostering connection, growth, and belonging, and this new chapter is no different.
Stay tuned as we roll out our new visual identity and introduce new programs designed to bring even more opportunities for community, connection, and discovery.
We are so excited for this next chapter—and we’re honored to have you along for the journey!