Job Title: Digital Marketing Specialist
Location: Remote
Type: Part Time Contract (up to 20 hours/week)
Pay Range: $25-$40 / hour
Reports to: Tanya Kaanta - Executive Director
About Us:
At The Ties Program, we’re dedicated to empowering adoptees and their loved ones through transformative heritage experiences that deepen cultural connections, nurture a sense of belonging, and honor individual adoptee narratives. As we continue to grow, we are looking for a creative and driven Digital Marketing Specialist on our team. The ideal candidate will help elevate our online presence, foster community engagement, and drive brand awareness across platforms, specifically Facebook and Instagram.
Job Overview:
The Digital Marketing Specialist will be responsible for creating, implementing, and monitoring the company's digital media marketing strategy to enhance brand awareness, engage our community, and support marketing initiatives. You’ll be crafting compelling content, creating email campaigns, managing our social media calendar, analyzing performance data, and staying on top of trends to optimize our presence on Facebook and Instagram. You will also ensure that all content adheres to the Ties Program brand guidelines to maintain a consistent and professional tone across all platforms.
Key Responsibilities:
- Develop and execute a cohesive social media strategy across Facebook and Instagram.
- Create, curate, and manage engaging content (text, images, and videos) aligned with the brand’s voice, mission, and Ties Program brand systems.
- Design and manage email campaigns to engage, inform, and grow our audience, ensuring alignment with overall marketing goals.
- Maintain a social media content calendar to ensure consistent posting and content optimization.
- Grow and nurture our online community by actively engaging with followers and responding to comments and messages.
- Monitor social media trends, tools, and best practices, implementing them on our platforms.
- Analyze and report on key performance metrics for social media and email campaigns, providing insights and recommendations for continuous improvement.
- Collaborate with other team members to coordinate social media and email efforts, ensuring adherence to Ties Program brand guidelines.
- Stay informed about platform changes and adapt strategies accordingly.
- Explore and implement new ways to connect with the adoptee and heritage travel community.
Requirements:
- Proven experience as a Digital Marketing Specialist or similar role, ideally within a mission-driven organization.
- Strong knowledge of Meta, Facebook, and Instagram, including best practices and platform updates.
- Experience creating and managing email campaigns, ideally using tools like Constant Contact, to engage and grow audiences.
- Excellent written and verbal communication skills, with the ability to adapt tone and voice for different platforms.
- Experience in creating visually appealing content (design and video editing skills are a plus, and must be willing to learn).
- Ability to analyze data and translate insights into actionable strategies.
- Familiarity with social media scheduling and analytics tools.
- Highly organized, with the ability to manage multiple tasks and projects simultaneously.
- Passion for building online communities and engaging with audiences.
- Ability to work both independently and collaboratively in a team environment.
- Ability to follow Ties Program brand systems to ensure a consistent and professional social media presence.
- Must be available during traditional US working hours.
Preferred Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- At least 2 years professional work experience as a Digital Marketing Specialist or in a similar role, with at least 1 year of experience working within a non-profit, heritage travel, or small-scale organization.
Ready to join our team? Fill out the application today and take the first step toward this exciting opportunity!
- Experience working with adoptee communities or on topics related to adoption.
- Basic knowledge of SEO, social media advertising, and digital marketing strategies.
- Familiarity with the unique challenges and opportunities in heritage travel marketing.
- Demonstrated ability to create content that resonates with diverse audiences, especially within mission-driven organizations.
Why Join Us?
- Be part of a mission-driven team dedicated to creating meaningful connections and transformative experiences.
- Enjoy opportunities for professional growth, development, and collaboration within a supportive environment.
- Leverage your creativity to shape our social media and digital marketing presence while amplifying our impact.
- Work in a flexible, adaptable environment that values work-life balance and innovative thinking.
Ready to apply? Fill out an application here.